Ghostwriting

In-house vs. Freelance Writers: Which One Do You Need?

By / 7 minutes of reading

Businesses are finally recognizing content as the backbone of modern marketing and online visibility. As such, they are demanding high-quality writers to champion their online presence and reach their target audience.  According to the Content Marketing Institute (CMI), about 73% of B2B marketers and 70% of B2C marketers deploy content marketing as one of their […]

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Here is Why You Desperately Need a Ghostwriter

By / 9 minutes of reading

Just because you can string words together doesn’t mean you can write. Writing, like any other craft, requires constant practice and development before it is worthy of public appreciation.   Startups also require solid content marketing to put their product or service in front of customers and investors.  More specifically, search engines crawl your site all

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