Individuals with remarkable results have one thing in common: They focus on their strengths and delegate tasks outside their expertise to others with the skills.
Similarly, in business, the same principle applies. You need to hire people to do the things the business needs but are outside your forte. It’s only wise to focus on your strengths and outsource as much as possible to keep the ball rolling.
However, outsourcing professional writing is not just about delegating someone else to put words together to fill pages. The content should resonate with the target audience and place the business in the necessary spotlight.
In this piece, I will show you seven solid reasons to outsource your professional writing today and the simple way to achieve that without the risk of hiring an incapable, self-acclaimed “professional” writer.
What is professional writing?
As the name suggests, professional writing refers to the writing that occurs in professional settings or businesses. Essentially, it encompasses all forms of workplace writing.
The primary goal of professional writing is to communicate information clearly, concisely, and effectively to a targeted audience.
Some examples of professional writing include business letters, newsletters, resumes, cover letters, blog posts, articles, listicles, company handbooks, press releases, essays, website content, and advert copies.
7 reasons why you should outsource professional writing
Here are seven reasons why you need to start outsourcing professional writing today.
Save time and resources
Some argue that time is a commodity that can’t be bought, but outsourcing makes me believe otherwise. When you properly delegate or outsource, you are “buying” time.
With writing handled externally, businesses can prioritize tasks like refining products, managing operations, and pursuing market expansion. Outsourcing professional writing saves you time and resources and equally enhances the quality and effectiveness of your content.
Access to industry insight
Professional content writers often have a deep understanding of various industries and are in a better position to provide valuable insights. For example, a B2B SaaS writer can craft content addressing specific user needs, while a fintech writer can focus on the latest trends in that field.
Improve content quality and consistency
Producing engaging content consistently is vital for attracting and retaining customers. Outsourcing ensures consistent, high-quality content that aligns with business goals and positions companies as industry leaders.
Focus on core business functions
By outsourcing professional writing, business owners can concentrate on critical tasks and stay more productive and efficient. Optimized operations contribute to growth and competitiveness.
Reduce overhead costs
Hiring in-house writers can be costly, particularly for small businesses and startups. Outsourcing is a budget-friendly option, allowing businesses to pay only for what they need while avoiding costs related to salaries, benefits, hiring, training, and maintaining writing tools.
Consistency with brand guidelines
Professional writers are adept at working within different brand guidelines and maintaining a consistent tone in delivery. This consistency is what your brand needs to attract customer loyalty and build brand awareness.
Editing and proofreading
Poorly written content can damage a business’s reputation. Professional writers provide careful editing and proofreading, ensuring content is error-free and polished. They mainly utilize different writing tools to achieve clean, concise, and clear writing.
What content should I outsource to professional writers?
While you can outsource any type of professional content, some content types are safer than others. It depends on the expertise of the writer you find.
To maximize the benefits of outsourcing, focus on outsourcing some of the following types of content: blog posts, newsletters, press releases, social media content, email marketing content, and web content.
5 things to know before you outsource professional writing
Let’s go through some valuable things to know when outsourcing professional content writing.
SEO knowledge
Choose writers familiar with SEO practices to enhance your content’s visibility on search engine result pages. This expertise allows them to incorporate keywords naturally and use meta descriptions and internal links to improve your online presence.
Subject matter experts
Look for writers with specific experience in your industry to ensure they grasp nuances and create content that resonates with your audience. A knowledgeable writer produces more relatable and compelling content.
Cost considerations
Be prepared to invest in quality writing, as experienced writers typically charge higher rates. Understand your budget and recognize that higher costs often correlate with better quality and effectiveness, ultimately providing a better return on investment.
Communication red flags
Pay attention to how potential writers communicate. Red flags include slow responses, unclear messaging, or reluctance to provide samples. Good communication is crucial for a successful partnership, ensuring your vision is accurately captured in the content.
Contract and scope clarity
Clearly define the scope of work and expectations in a contract. This helps prevent misunderstandings and ensures both parties are aligned on deliverables, deadlines, and payment terms. A well-defined agreement can lead to smoother collaboration and better results.
How to outsource professional writing
Follow these tips when outsourcing professional writing:
Hire a freelance writer directly
Hiring a writer directly is a straightforward way to outsource professional writing. It’s also considerably cheaper than going through an agency or hiring an in-house writer.
However, finding a suitable writer requires efforts in screening and interviewing numerous candidates until you find a suitable match for your business.
Use a job board
Job boards like Upwork, Fiverr, and Freelancer provide access to a large pool of qualified writers with various skills and experiences and can cut your search time by half. Using a job board also gives you cost flexibility because you can find writers at different price points that align with your budget.
On the flip side, since job boards attract numerous applicants, the process of finding a qualified candidate may be hectic. Therefore, without a proper vetting process, you may end up with less experienced writers.
Contact a writing agency
Agencies often have a team of writers with specialized skills, ensuring high-quality content. They also provide tools and quality control mechanisms to guarantee top-notch service delivery.
Also, with an agency, the process is streamlined since they manage the entire process, from writing to revisions, saving you time and effort.
However, some agencies are expensive, and you may have less direct interaction with individual writers, which can lead to misalignment with your brand’s voice.
RoninPoint is your content outsourcing partner
Outsourcing content writing is an effective and budget-friendly way to elevate your content strategy and enhance your online presence. By delegating your writing tasks to industry experts, you, as a business brand or an individual, can concentrate on core activities and stay consistent.
To also avoid hiring unfit “Professional” writers, RoninPoint is your best bet. Partnering with a professional writing agency like RoninPoint simplifies the process of finding professional writers to handle your writing projects.
RoninPoint is a top-tier writing agency that connects you with a team of professional writers who specialize in various niches. If you need specialized writers capable of creating high-quality content that resonates with your audience or content needs, contact us right away.
Who wrote this?
Okoye Chisom specializes in Content Writing, Copywriting, and Content marketing. Aside from creating content and copies for brands and individuals, she runs a personal blog targeted toward young adults.
On other days, she can be found exploring her interest in Tech, Content strategy, storytelling, hosting events, and teaching. You can reach her on Linkedin.
