Chisom Okoye

Okoye Chisom is a results-driven product manager with expertise in leveraging user insights, data analytics, and market research to deliver innovative, impactful products. She also specializes in SEO content writing and storytelling, crafting compelling narratives that engage and inform.

On a good day, you’ll find her exploring her passion for content creation and teaching. Feel free to connect with her on LinkedIn.

In-house vs. Freelance Writers: Which One Do You Need?

Businesses are finally recognizing content as the backbone of modern marketing and online visibility. As such, they are demanding high-quality writers to champion their online presence and reach their target audience.  According to the Content Marketing Institute (CMI), about 73% of B2B marketers and 70% of B2C marketers deploy content marketing as one of their

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The Benefits of Outsourcing Professional Writing Services

Individuals with remarkable results have one thing in common: They focus on their strengths and delegate tasks outside their expertise to others with the skills.  Similarly, in business, the same principle applies. You need to hire people to do the things the business needs but are outside your forte. It’s only wise to focus on

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15 Must-Have Technical Writing Tools For Beginners and Experts

At the core of technical writing is the attempt to break down complex concepts and jargon into clear, concise information that is accessible to all. Whether you’re crafting a user manual, a product description, or explaining a technical procedure, the right technical writing tools can elevate your documentation from ‘good’ to ‘great.’ These writing tools

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Common Technical Writing Mistakes to Avoid in Your Content

There are many common and avoidable mistakes in technical writing. In my experience as a technical writer, I have seen these mistakes repeated often. Even “seasoned” technical writers sometimes make and repeat avoidable mistakes, reducing the quality and credibility of their work. There is a famous saying: “One never gets a second chance to make

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